PRICING

PRICING

Prices on the page, month to month. Most Japan agencies quote after three calls. Here are ours, in US dollars, with no setup fee. Media spend, marketplace fees, inventory and freight are always separate and always shown at cost.

01 / FOR BEAUTY BRANDS

Start anywhere in the sequence.

00

Japan Market Fit read

Your three closest competitors in Japan, their prices, their organic UGC volume, and the channel we would start with. One page, three business days, no strings.

Free
01

Japan Marketing Audit

Two to three weeks. Where your brand stands in Japan today, the buyer and competitor map, what is broken on your current listings, claims that cannot run, the channel order, and a costed 90-day plan. A written report and a 60-minute call.

$2,500–4,000
02

Japan Entry Kit

Full-ingredient screening against Japanese standards, cosmetics notification through our licensed partner manufacturer, compliant labeling text, Yakki-checked Japanese copy, and one Qoo10 or Amazon.co.jp product page. Priced by SKU count (1–3 SKUs at the low end, up to 8 at the high end).

$4,000–8,000
03

Single fixes

Yakki-compliant Japanese copy pass for one product family, or an Amazon.co.jp / Qoo10 listing rewrite with A+ content text. One to two weeks.

$800–1,500
04

Growth Pilot

Eight to twelve weeks around one hypothesis, usually one Qoo10 Mega Sale or an Amazon.co.jp relaunch: creator seeding, listing optimization, ads, coupons, and a written English evaluation with the data so you can decide to scale, adjust or stop.

$6,000–10,000
05

Growth retainer (monthly)

Qoo10, Amazon.co.jp and Rakuten operations, TikTok Shop Japan, UGC programs, Japanese PR, and the monthly Brand Chart. Optional performance component: a lower fixed fee plus 3–5% of Japan net sales.

$2,500–4,000 / mo
06

Offline expansion

Retail and drugstore introductions, trade-show presence, and buyer follow-up in Japanese. Priced per program, mostly success-based once the e-commerce numbers exist.

Per program

Move from the Entry Kit to Growth within 60 days and we credit 25% of the Entry Kit fee to your first month.

02 / FOR AGENCIES

Partner rates you can mark up.

EngagementPartner rate (USD)Notes
Japan execution retainer, per client$2,000–3,000 / monthSame scope as the brand Growth retainer. Typical agency markup 20–30%.
Entry Kit, per client$3,500–7,000Regulatory, labeling, copy, one listing. Priced by SKU count.
Project workScoped in 48 hoursMega Sale sprint, creator seeding wave, PR launch, trade-show support.
Referral only10% of first-year feesIf you would rather introduce than resell. Two-way: we refer brands who need your services in your market.
03 / THE WHOLE BILL

What launching a cosmetics brand in Japan actually costs.

Nobody publishes this in dollars, so brands budget for the agency fee and get surprised by the rest. A lean first-90-day budget for a skincare brand with three SKUs, selling on Qoo10 and Amazon.co.jp. These are our estimates from recent launches; your numbers will move with SKU count, formulation and ambition.

ItemTypical rangeWho
Ingredient screening (per SKU)$40–150MarkeAI (in Entry Kit)
Cosmetics notification & license holderIncluded in Entry Kit; the partner manufacturer's ongoing responsibility fee is quoted per brand, usually a few hundred dollars per monthPartner manufacturer
Japanese labeling (text; printing separate)Included in Entry KitMarkeAI
Yakki-checked copy & first listingIncluded in Entry KitMarkeAI
Entry Kit total$4,000–8,000
Growth, first 2–3 months$5,000–12,000MarkeAI
Marketplace fees (Qoo10 / Amazon.co.jp commissions, FBA)Platform rates, at costPlatform
Creator product & shipping (30–60 units for seeding)Your cost of goodsBrand
Ads (optional in the first window)$0–3,000At cost
Inventory & freight to JapanDepends on volumeBrand / forwarder
Lean 90-day total, excluding inventory, freight, fees and media$8,000–15,000

For comparison: published Tokyo agency retainers for foreign brands run $2,000–10,000 per month, and the few that publish entry programs start at $5,000 per month with a three-month minimum. We are founder-led from Hokkaido and price accordingly.

04 / TERMS

The fine print, without the fine print.

Do you charge a setup fee or require a long contract?

No setup fee. Monthly services are month to month with 30 days' notice. The Entry Kit and Audit are fixed-price projects paid 50% on start and 50% on delivery.

Can we pay in US dollars?

Yes. All prices are in USD and invoiced via Stripe or wire. Contracts are in English under Japanese law; we provide a W-8BEN-E on request.

What is not included?

Media spend, marketplace commissions and FBA fees, product for creators, inventory, freight, customs, label printing, and any quasi-drug (医薬部外品) approvals. Everything passed through is shown at cost.

Who holds the license and who is liable?

A partner manufacturer licensed as a cosmetics Marketing Authorization Holder places your products on the market and carries the statutory responsibilities. Scope, product liability insurance and recall procedures are agreed in writing before the first notification.

Start with the free read

CONTACT

Send us your brand name and we reply within three business days with a free one-page Japan Market Fit read:
competitor pricing, organic UGC volume, and which channel to start with. No deck, no pitch.