Beauty only, Japan only. For years we have worked alongside Japanese cosmetics makers and OEM manufacturers: we set the sales strategy for each product, then ran the promotion ourselves across TikTok and every other social channel. Every one of those launches became a hit.
We measure ourselves on one thing: whether your product sells. So the work does not end at content. We take it to retail, sitting in the buyer meetings, negotiating wholesale terms, getting the product on the shelf, and we produce the promotional video in-house. We make it sell.
Brand strategy and channel plan for Japan, claims rewritten for Japan, your Japanese landing page, banners and creatives, Qoo10 / Amazon.co.jp / Rakuten store pages, creator and PR plan. All of it produced by us.
SEE WHAT'S INCLUDEDQoo10, Amazon.co.jp and Rakuten operations timed to the quarterly Mega Sale, TikTok Shop Japan, creator seeding and UGC, promotional video, Japanese PR, retail buyer negotiations, and whatever else it takes to sell. If it leads to sales in Japan, we do it. Reporting in English.
SEE HOW IT WORKSSources: ministry license counts, industry channel estimates, POSBUZZ measurement of beauty launches in Japan, and our playbook.
Japan buys cosmetics roughly 80% in physical retail and 20% online. So the route that works is fixed: build the numbers on Qoo10 and Amazon.co.jp first, then take them to retail. That second step is where most foreign brands stop, because nobody on their side can run a buyer negotiation in Japanese. We do not stop there. We sit in the meetings with LOFT, PLAZA, @cosme STORE and the drugstore chains, negotiate the terms, and run the promotion that keeps the shelf moving.
Japan's Yakki law limits cosmetics to 56 approved statements, stricter than any other country. "Anti-aging", "repairs", "heals" and most clinical language are out. We translate what your product does into what sells here: texture, scent, the before-and-after you can show on camera.
Japanese shoppers do not buy on your word. A listing with no Japanese reviews and nobody else talking about the product sits still, even in a Mega Sale. So before the sale window we get real creators posting their own honest reviews, the third-party proof a shopper looks for, and we track those unpaid posts against sales day by day.
Our day job is marketing for Japanese brands and OEM manufacturers: claims, Qoo10, TikTok Shop, trade shows, retail. Our founder wrote the playbook Japanese brand managers pass around. We know which retail chains will not even take a meeting until you can show them e-commerce sales numbers, which Qoo10 category pages are still winnable, and which claim will get your ad pulled.
POSBUZZ, our own tool, collects the social videos posted about beauty brands on sale in Japan and puts them on the same timeline as Amazon sales. So before you spend anything we can show you how your category actually moves here, which brands the posts are going to, and what a brand like yours has done in its first sale windows.
Brand strategy, claims, product pages, landing page, banners, store setup, creators, video, PR, and the negotiations with retail buyers. Everything that leads to sales. One setup covers the build. You do not need a Japanese entity, a Japanese employee, or a second vendor.
Brand strategy, Qoo10 Mega Sale operations, TikTok Shop Japan launch, promotional video, PR, trade shows and retail negotiations.
About 6,000 stores from day one. 200,000 units in the first six months, 2.5 million to date.
Daisuke Shimizu Founder & CEO
I work with Japanese cosmetics makers and OEM manufacturers on how their products actually sell: claims and copy, Qoo10, TikTok Shop, trade shows, retail. Along the way I built POSBUZZ, a tool that shows social posts and e-commerce sales on the same timeline.
The thing I learned measuring nine Japanese launches is simple: the variable that tracks sales is not ad spend and not total views. It is the volume of posts nobody paid for. That is designable, and it is what we design.
If you are a beauty brand looking at Japan, send me your brand name. I will send back a one-page read on your category here, for free, within three business days. No account managers; you talk to the person doing the work.
Send us your brand name and we reply within three business days with a free one-page Japan Market Fit read:
competitor pricing, organic UGC volume, and which channel to start with. No deck, no pitch.
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