We take every part of selling in Japan that is tedious, regulated or Japanese-only off your plate, and then we do the marketing properly. Here is exactly what that covers, in what order, and what you should expect.
Send us your brand name. Within three business days you get one page: your three closest competitors in Japan, their price points, their organic (unpaid) UGC volume, the channel we would start with, and a realistic range for what a brand like yours does in its first Qoo10 or Amazon.co.jp windows, based on the nine launches we have measured. If Japan is not a fit right now, we say so.
One fee. Everything you need to sell in Japan, built by us. See the full list below. Typically four to six weeks from your product files to live store pages.
We run the channels the way Japan buys, build the UGC before each sale window, handle PR and retail introductions, and send you a weekly note in English. Scoped to your channel mix after the read.
This is the part most brands underestimate. In Japan you cannot sell without a licensed marketing-authorization holder, cannot label without Japanese text and a full ingredient list, cannot run your US claims as they are, and cannot list on Qoo10 or Amazon.co.jp with a translated page and expect anything to happen. We do the whole set, once, properly.
Store operations, Mega Sale planning four times a year, ads and coupons, Vine and Subscribe & Save, review responses and Q&A in Japanese, inventory and price watch.
Creator seeding before each window, TikTok Shop Japan, gifting programs, honest-review formats, and the measurement that tells us which posts actually moved sales.
Press releases in Japanese, beauty media, @cosme and LIPS presence, awards entries, trade-show support.
Once the e-commerce numbers exist we take them to distributors and buyers: LOFT, PLAZA, @cosme STORE, Cosme Kitchen, drugstore chains. Introductions move when sales move.
A short weekly note, a monthly Brand Chart with posts and sales on one timeline, and calls in US morning hours. You always know what was done, what moved and what is next.
The monthly fee depends on which channels you run and at what volume, so we propose it with the free read. Month to month after setup. USD via Stripe or wire, English contracts. Media spend, marketplace fees, inventory, freight and creator product are separate and shown at cost.
Nobody can guarantee a launch. What we can do is tell you, before you spend, how your category moves in Japan and what brands like yours have done in their first windows. A few of the launches we have measured, from the playbook:
200,000 units in six months, 2.5 million to date. Entry through a concrete problem (pores, cleansing), ~6,000 stores from day one.
Estimated Amazon monthly sales from ¥0.48M to ¥41.7M in eleven months on filmed before-and-after and TikTok Shop Japan.
Qoo10 as the main channel, buzz synced to Mega Sale. Year-one sales over ¥1B, 60% e-commerce, then the drugstore shelf.
For a foreign brand, we give a range for the first two windows in the free read and adjust it after the first one. More work and analyses →
Agencies get the identical setup and monthly scope for their clients, white-label or co-branded, with a one-page scope within 48 hours priced for you to mark up. Client protection, account ownership and reporting terms are on the agencies page.
No. Notification and marketing-authorization holding go through our partner manufacturer, licensed under Japan's PMD Act. You keep the brand, the trademark and the customer.
Everything in section 02: the market read and plan, regulatory coordination, Japanese labels and claims, copy, landing page, banners and images, store pages, and the launch plan. Produced by us, in four to six weeks.
It depends on channels and volume, so we scope it after the free read and send a proposal with it. Month to month after setup.
No one honestly can. We show you how your category moves before you spend, give a realistic range for your first windows, and then do the work ourselves. Our measured launches are on the Work page.
Media spend, marketplace commissions and FBA fees, product for creators, inventory, freight, customs, label printing, and quasi-drug (医薬部外品) approvals, which we refer to specialists. Everything passed through is shown at cost.
We introduce you to the right distributor once the e-commerce numbers exist, and we run the marketing alongside them. Retail moves when sales move; we do not push a brand onto shelves before there is UGC to support it.
Send us your brand name. Within three business days you get the one-page Japan Market Fit read
and a proposal for the setup and the monthly team. No deck, no pitch.