We take an overseas brand from nothing in Japan to the retail shelf. Strategy, regulatory classification, stores, creative, advertising, video, and the buyer meetings — we do all of it. Two to three months end to end, and you do not need a Japanese company to start.
Most partners begin a Japan launch with an opinion. We begin with two things we built and keep running.
Our own tool measures every brand selling in Japan on one timeline: what moved, on what day, and what happened just before it. Not our clients — the whole market.
We keep a database of the video that brands in Japan have run, and which of it actually moved anything.
Put together, the way a beauty product breaks through in Japan stops being a story and becomes a pattern we can read — and repeat. Everything below is built on it.
Not a list of services. This is what actually gets made and where it gets posted, phase by phase.
Settle what the product legally is in Japan, and what it is going to be known for.
Your INCI list checked against Japan's cosmetic standard — the banned list, the restricted list and the concentration limits. Where something fails we tell you what to swap or drop, before anything is printed or shipped.
Cosmetic (化粧品) or quasi-drug (医薬部外品). This decides what you are allowed to say, how long it takes and what it costs. We settle it first, because every other phase is built on the answer.
Which SKU leads, the price in yen, which category it sits in on Qoo10 and Amazon, and the one sentence the brand is known by here — chosen against what actually broke through in your category, not against how you are positioned at home.
Japanese labels written to the Pharmaceutical and Medical Device Act — full ingredient list, the responsible company, volume, country of origin — and applied at the warehouse here.
Regulatory holder, import and warehousing, and the wholesale account retail buys through. All arranged by us under licensed partners: you do not need a Japanese company, and your stock stays yours.
Every place a Japanese buyer could look you up, open and finished.
Seller account and brand registry, listings written in Japanese rather than translated into it, A+ content, the image set with Japanese overlays, and review programmes set up.
Shop opened in your brand's name, item pages, shipping and coupon settings, and entry into Mega Sale — the four windows the Qoo10 year actually runs on.
Shop and product pages where the category justifies it.
A Japanese landing page — the one link creators, press and retail buyers can be pointed at.
TikTok, Instagram, X and YouTube opened as Japanese-language brand accounts: profile, pinned post, link structure, and the tone they will be written in.
Banner set for the marketplaces and for ads, product copy written in the vocabulary Japanese reviewers use, and every claim checked line by line against the Pharmaceutical and Medical Device Act.
Put the product where Japan actually looks — and make it look like something people found, not something you bought.
We produce the vertical video and cut each shoot three ways — TikTok, Instagram Reels, YouTube Shorts — with the hook, caption and on-screen text rewritten for each. Built the way organic Japanese beauty video looks, not the way an ad looks, from the patterns that have already worked in your category.
Posted from the brand account and seeded to creators, with product links where TikTok Shop applies, and comments answered in Japanese.
Reels from the same shoot plus feed and Stories, and the creator posts that come back tagged.
Shorts from the same cuts, and the longer honest-review formats Japanese buyers watch before they spend.
Where beauty in Japan spreads. Before-and-after posts, restock and price-drop notices, giveaway campaigns, and replying into the accounts already talking about your category.
Amazon Sponsored Products and Brands, Qoo10 keyword ads and coupons, Meta and TikTok ads — spent against the sale windows rather than run flat all year.
Creators and buyers posting from their own accounts, and reviews building on @cosme and LIPS, so what a shopper finds when they search your name is not only you.
Around 80% of cosmetics in Japan is still bought in a shop. Online is how you earn the meeting.
A Japanese sales deck built out of what phase 03 produced: units sold, review counts, the video and the talk around it, and the shape of your sale-window curve.
We go to the buyers ourselves — chains such as Don Quijote and LOFT, the variety stores and the drugstores — and negotiate the placement. You do not have to be in the room, or in the country.
Wholesale price, initial order, in-store promotion and POP, and who carries returns. We prepare all of it and answer it on the spot.
Japanese retail buys through a trading account, not from a foreign brand directly. That runs through our partner, so getting on a shelf still does not require you to set up here.
The things only some brands need.
If a Japan version is worth making — a reformulation to clear the classification, a smaller size, a different pack — we arrange the manufacturing here and manage it. Only where it is needed.
Send us your brand name. Within three business days you get a one-page read on how your category
actually moves in Japan, and what the first two to three months would look like for you.
Already know you want to talk? Book a 30-minute call